Onyx Creative Asia
Tammia Online[Indonesia]

Beauty Tools Storefront

Premium beauty tools retailer in Indonesia

Tammia Online

[Project data]

Tammia Online

Premium beauty tools retailer in Indonesia

Title
Beauty Tools Storefront
Client
Tammia Online
Released
2026
Location
Indonesia
Project type
Web & Software Development, Branding & Design, Growth & Analytics

[01 — Overview]

Tammia Online is a premium beauty tools retailer in Indonesia, selling genuine brushes and tools rather than lookalikes. The storefront runs the full catalogue with weekly new arrivals, ratings and rupiah pricing on every item, slide-out cart and wishlist drawers, and a WhatsApp beauty advisor for shoppers who are not sure what they need.

Beauty tools are a trust purchase: shoppers are looking for the real Real Techniques brush, not a convincing copy. The storefront leads with that, an authenticity guarantee and clear shipping thresholds sit above the fold, and every product carries a rating and a price in rupiah. Underneath, the catalogue is organised the way people actually shop, by what they need rather than by brand, with cart and wishlist drawers that never take you off the page. For anyone still unsure, a WhatsApp advisor is one tap away, which is how most of Indonesia prefers to ask.

[02 — The challenge]

What wasn't working

  • 01Shoppers could not tell an original brush from a convincing copy.
  • 02The same question arrived with every order: is this one authentic?
  • 03Shipping, returns, and payment terms were not stated anywhere obvious.
  • 04No fast way to ask a product question before committing to buy.

[03 — The solution]

What we built

  • 01Built the storefront across the full product catalogue with weekly new arrivals.
  • 02Put the authenticity guarantee, ratings, and shipping thresholds above the fold.
  • 03Added slide-out cart and wishlist drawers that keep shoppers on the page.
  • 04Wrote the FAQ covering shipping, returns, and payment.
  • 05Connected a WhatsApp beauty advisor for product questions, on a mobile-first layout.

[04 — The result]

What's different now

01The authenticity guarantee is the first thing a shopper sees.
02Every product carries a rating and a price in rupiah.
03The catalogue is organised by what people need, not by brand.
04Unsure shoppers reach an advisor on WhatsApp in one tap.

[In their words]

“Customers used to ask 'is this original?' on every single order. Now the guarantee is the first thing they see, and the question mostly stopped coming. Checkout got noticeably smoother.”
Marshella Eunike — Founder, Tammia Online

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