Branding & Design

Identity, packaging and the rules that keep it consistent.

[01 — Overview]

A look people remember after one glance.

Logo, type, colour and the system that holds them together, carried into everything you print, post and publish, with templates your team can use without us.

[02 — What's included]

01Positioning and naming, written down before anything is drawn
02Logo, type, colour and a system that holds together
03Packaging, signage and print, ready for production
04Social templates and a photo direction
05Tone of voice: how the brand writes and speaks
06A brand book and every source file

[03 — How it runs]

Identity to brand book, three weeks

01ListenOne call about the business, who it serves and who it's up against.Kickoff, day 1
02AuditThe category on one page, so the brand can look like nothing in it.Audit, week 1
03ExploreTwo or three directions, shown on real things: a sign, a post, a box.Directions, weeks 1–2
04RefineOne direction, taken all the way: logo, type, colour and voice.Refine, weeks 2–3
05Hand overA brand book and every file, in formats your team can use.Brand book, week 3 →
Identity to brand book, three weeks[ Packaging and print run on top ]