Social Media Brand Kit

Glovia is a body-care brand in Indonesia with two products, a body serum and a body cream scrub. The work is the brand's social presence: how it looks, what it says, and what goes out each day.

Glovia makes body care, a body serum and a body cream scrub, under the line 'Glow naturally, love your skin'. Before its first post, the brand needed a way of looking and speaking that would hold across Instagram, TikTok and Facebook. The kit sets the visual direction in deep green and warm neutrals with a serif display face, splits the content into four pillars (skincare education, product and benefits, self-care rituals, promotion and social proof), designs the feed, stories and short videos, and plans November post by post.