Notes

Working notes from the studio, not a content calendar. Process, tools and the occasional disagreement, written down when it is fresh enough to be useful.

8 Oct 20264 min read

The hand-off is where the budget leaks

Five good vendors can still add up to one bad result. The cost hides in the gaps between them.

By Onyx studio

24 Sept 20265 min read

Ranking is not the same as being recommended

SEO, AEO and GEO, in plain terms: what changed when people started asking a machine instead of scanning ten blue links.

By Onyx studio

10 Sept 20264 min read

A website is a sales channel, not a brochure

Most small-business sites describe the business. The ones that grow it answer the buyer's next question.

By Onyx studio