RADcruiters[Netherlands · EU]

Campaign Request Automation

Recruitment-marketing agency in the EU

Scope

[Project data]

RADcruiters

Recruitment-marketing agency in the EU

Title: Campaign Request Automation
Client: RADcruiters
Released: 2026
Location: Netherlands · EU
Project type: Web & Software Development, Ads Management, Growth & Analytics, AI Automation

[01 — Overview]

RADcruiters is a recruitment-marketing agency in the Netherlands running Meta ads campaigns for staffing agencies. Clients submit new campaign briefs through a WordPress form. Behind that form is a Make.com pipeline that reads the brief, identifies the client, creates the work item, builds the campaign, and reports back through a dashboard the recruiters actually use.

RADcruiters runs Meta-ads recruitment campaigns for staffing agencies, a high-touch service with high-volume intake. The campaign-request form had become the bottleneck: every brief pinged the team in Slack, someone manually parsed the URL, looked up the client, then created the Trello card. We rebuilt the intake as a self-routing pipeline. Submission to seconds to the right person seeing the right card with the right context, and the client gets an instant confirmation that says 'we have it.'

[02 — The challenge]

What wasn't working

01Every campaign brief arrived as a Slack ping for someone to catch.
02The vacancy URL was parsed by hand to work out the domain.
03The client had to be looked up manually before any work could start.
04Trello cards were created by hand, so briefs waited on a person being free.

[03 — The solution]

What we built

01Built the WordPress intake form for client campaign briefs.
02Built the Make.com pipeline: custom webhook to Trello to Airtable to Gmail.
03Added domain extraction and client matching from the submitted vacancy URL.
04Automated Meta campaign creation straight off the submitted brief.
05Built the recruiter dashboard for candidate tracking and reporting, with execution history and error monitoring.

[04 — The result]